By constantly improving the platform, Facebook offers more and more options for creating better ads.
The latest feature we tested that has an excellent effect is Image Overlay, which allows you to add dynamic parameters to your images like price, price with strikethrough, discount percentage and text - free shipping. For this to work, you need to have created a Product Catalog and a campaign goal: Product catalog sales.
We created a retargeting campaign for Sport.MK and the results after 3 days are the following: Relevance score: 10, CTR – 16.69%, CPM – €0.64, CPC – €0.004.
Surely these results are partly due to retargeting, but now with overlays, the product images are much more eye-catching, especially if you apply a contrasting color in comparison to the original picture.
Additional features that can be modified are:
- background shape (rectangle, circle or triangle),
- background color,
- location of the image overlay
- currently there is only one available font: Dynads Hybrid.
It is statistically proven that by including symbols, signs and emojis, your post will generate more interaction and clicks.
To see the all of the symbols and emojis that are available, you can check this link: https://www.piliapp.com/facebook-symbols/
If you use FB Messenger or Chat, you have a smaller selection of symbols that you can use. Choose Messages & Chat from the left upper menu to see all available options.
If you want to find out why you keep seeing an ad, or you want to check who your competition is targeting with a Facebook ad, you can follow this advice.
On a paid ad (labeled with Sponsored) click the three dots in the upper right corner. You will see a dropdown menu with an option that says 'Why am I seeing this?' When you select this option, you will get information about the interest of the target audience, and/or information about the demographic.
If you want to see your competitors' ads, like and follow their FB page and regularly visit their website.